You’re not alone, and you don’t need to figure it out yourself.
Feeling stuck in a swirl of ideas?
Ever thought or heard your team say things like:
“I’m overwhelmed — I have so many content ideas, but I’m stuck and don’t know where to start.”
“Our messaging isn’t landing—and to be honest, we’re not entirely clear on what it should be.”
We’re using AI tools, but everything it spits out sound generic and just doesn’t sound like us.
“People aren’t converting, even though they say they love what we do.”
I’ve been there.
And have worked with hundreds of other mission-driven entrepreneurs and businesses who have been there too.
Maybe you’re not sure how to communicate the value of what you do without sounding too salesy.
Maybe you feel like you’re constantly reinventing the wheel- trying new content, using generic AI content, tweaking your message, hoping something (or someone) finally clicks.
You’re putting in the effort — writing content, emails, social posts (or having AI do it) — but you have no idea what’s actually working or if it even feels like you.
Or even worse…. maybe you’re so unsure where to start, you just… don’t.
The mission is there. But the traction? The clarity? The momentum? The money?
That’s the missing piece.
It’s frustrating when your values aren’t shining through. And it’s exhausting to keep trying without a clear direction or return.
So if you’re starting or have been to wondering…
“Am I missing my moment”
“Is all this effort really landing”
“Where do I even begin?”
”Can AI really help me promote my mission-driven business”
You’re not alone, and you don’t need to figure it out yourself.
ENTER: THE BRAND VOICE STRATEGY SESSION, OR THE MESSAGING MASTER PLAN!
Two ways to finally say what you mean—and build momentum that matches your mission.
Whether you’re stuck in the swirl or gearing up for something big, these high-impact strategy sessions are designed to pull you out of the noise and back into alignment. You’ll work directly with Johanna, Biz Hero’s founder and lead strategist, to identify what’s blocking your message and build a path forward—fast or full-scale.
Both options combine strategy, messaging, and psychology-backed insight to help you communicate clearly, confidently, and in a way that actually works. Clients we’ve worked with—many of whom started with this very process, have gone on to raise funding, launch campaigns, reclaim their voice, and collectively generate over $25 million in values-aligned revenue.
At a Glance:
The Brand Voice Breakthrough
$300 | 48 Hours to Clarity
For when you need quick traction and expert eyes on your message. This session helps you cut through the noise, sharpen your voice, and walk away with a clear plan—fast. Ideal for founders, creatives, and small teams who feel stuck and need clarity now.
Includes: A 60-minute strategy call, custom Messaging Map PDF, and two follow-up touchpoints via email or Telegram.
The Messaging Master Plan
$1,500 | Clarity that Scales
For when you’re preparing for a bigger move or ready for a deeper dive like, launching a campaign, seeking funding, or realigning your entire brand. Includes: Deeper diagnostics, a 90-minute strategy call, full Messaging Framework, light content audit, values-driven persona snapshot, and a 3-part messaging funnel mapped to your next goal.
What you’ll Get:
This isn’t just a chat. It’s a strategy-backed, clarity-boosting, message-refining experience—built to meet you where you are.
Whether you choose the Brand Voice Breakthrough or the Messaging Master Plan, you’ll walk away with aligned messaging, expert insight, and a clear plan for what’s next. Here’s what’s included:
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To help us hit the ground running, you’ll reflect on what’s working, what’s wobbly, and what you want your message to do for you.
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A deep-dive session to clarify your voice, identify gaps or disconnects, and map your most powerful message.
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You’ll receive a summary of our work together — including messaging notes, voice cues, and key copy priorities to move forward with focus.
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Need to clarify something in the PDF? Hit a small snag while implementing? You’ll have follow-up check-ins to make sure the strategy sticks.
Compare the Options:
Trusted by founders, creatives, and change-makers who care.
See why clients keep coming back to work with Johanna, the Founder and Lead Strategist of Biz Hero:
K. Flemming, Founder of Therapy Practice and Digital Postpartum Program:
“Johanna is amazing. So knowledgeable, eager, kind, skilled and current in the marketplace. I deeply value her time, her guidance and support. I'm excited to continue our work together.
A. Phillips, Founder of Branding and Website Agency:
“Words cannot express how grateful I am to have found Johanna. What I appreciate most is her desire to really get to know and understand her clients, and provide solutions tailored to fit their specific needs, goals, and personal preferences.”
Who These Strategy Sessions are For:
You’re full of vision. But the words… aren’t right.
Maybe you’re:
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The Impact-First Entrepreneur or Nonprofit Leader
VISIONARY. VALUES-DRIVEN. COMMUNITY-CENTERED.
You lead with purpose and put people first. Whether you're growing a small business or running a nonprofit, your mission is clear—but your message still feels fuzzy. We help you craft words that reflect your values and build community around your work.
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The Mission-Driven Tech Founder
INNOVATOR. PROBLEM-SOLVER. PURPOSE-LED BUILDER.
You’re not just developing tech—you’re building a better future. Your product has the potential to change lives, but translating that innovation into clear, compelling messaging that resonates with users, investors, and allies? That’s where we come in.
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The Wellness, Creative + Changemaker Leader
ARTIST. HEALER. VISIONARY WITH A THOUSAND TABS OPEN.
You’re brimming with ideas—but getting them into compelling, cohesive words? That’s the hard part. We help you untangle the swirl and shape a message that feels like you and moves people to action.
Ready to do good and do it well?
You’ve Got Something to say.
A mission to share.
A message that matters.
But when you try to put it into words—on your website, in your pitch deck, newsletter, or that never-finished launch plan, it just doesn’t land. It’s just not landing.
It feels too vague, too jumbled, too boring, too not you (especially if you are using AI).You second-guess every sentence:
Your homepage. Your about page. Your emails. Your big ideas.
Or worse—you don’t even start, because the swirl of “what am I even trying to say?” is just too real.And the longer you sit in that swirl, the harder it becomes to move forward with confidence.
That’s where these strategy intensives come in.
Whether you need quick clarity or a deeper strategic reset, the Brand Voice Breakthrough and the Messaging Master Plan are built to pull you out of the noise and back into alignment—with your voice, your message, and your mission.
* In the Breakthrough, you’ll walk away with crystal-clear messaging and a plan—fast, within 48 hours.
* In the Master Plan, we go deeper, mapping a full messaging framework and strategy you can lead with and scale from.
Because when your message and strategy finally reflects your mission?
You stop spinning your wheels. You start showing up. And you get to build something that doesn’t just look good — it feels right. And when it feels right, it lands. Your audience gets it, connects with it, and responds in action. Alignment isn’t fluff — it’s what makes everything work, so you can do good work and do it well.
Ready to Go From:
Scattered to Strategic
You’ve got the vision — now you’ll have a focused messaging plan to match. Together, we’ll map what to say, where to say it, and why it matters.
Muddled to Magnetic
No more “meh” messaging. We’ll uncover your true voice and shape language that resonates — with you and the people you’re here to serve.
Stuck to Sparked
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