Meet the Co-Founders behind Biz Hero

At Biz Hero, we believe business can be a force for equity, creativity, and care — built with integrity and designed to make a real impact.

Johanna Patrice Hagarty — Co-Founder & Chief Executive Officer

I’m Johanna (JPH), your behind-the-scenes partner in building a business that doesn’t just look good—but actually works well.

For over 15 years, I’ve helped founders, nonprofits, and purpose-driven brands grow with integrity—leading strategies across sectors like renewable energy, tech, mental health, and the arts. Together, we’ve generated $150M+ in qualified leads, secured millions in funding, and built mission-aligned partnerships and campaigns.

My path didn’t start in boardrooms or spreadsheets. It started backstage—working with artists and changemakers, opening venues, marketing local Arts Councils, and collaborating with legends like John Paul Jones (Led Zeppelin), Trey Anastasio (Phish), Macy Gray, and Bootsy Collins (Parliment Funkadelic).

That creative foundation shaped how I approach business strategy: as a craft that blends storytelling, relationship-building, and rigorous structure. My first business taught me the hard way how scattered effort can burn you out, and that experience sparked the creation of the Mission Critical Method™—our proprietary system for turning chaos into clarity and scalable growth.

Today, I bring deep expertise in marketing, development, and communications to help socially conscious organizations cut through noise and grow with purpose and precision.

Kent Spillmann — Co-Founder & Chief Operating Officer

Kent brings a unique blend of organizational psychology, technical expertise, business savvy, and creative leadership to Biz Hero.

With a degree in organizational psychology, a minor in business, and ongoing studies in engineering and data analytics—including IBM certifications in Data Analysis and Enterprise Design Thinking—Kent combines human-centered insight with a digital and analytical mindset.

His diverse sales background spans everything from cellphones to fire department fundraiser sponsorships, giving him a practical edge in connecting mission-driven businesses with the right people, tools, and strategies to thrive.

He’s also a seasoned professional musician with over 20 years of experience performing on stages with artists like Shania Twain, Larry Keel, Reese Wynans (Stevie Ray Vaughn’s organist), and Joey Williams (guitarist for Ben Harper and the Blind Boys of Alabama). Can you tell, it’s clear there’s a shared love of music and creativity between both founders that fuels their work at Biz Hero.

Kent combines his passion for creative expression with a sharp focus on building organizational systems, driving partnership development, and fostering team growth that’s both mission-aligned and sustainable.

This is business for the brave-hearted. Let’s build something better, together.

Who We Work With

We provide marketing and development consulting for businesses and nonprofits across industries — from established companies to growing startups and mission-driven organizations. Every engagement starts with our Biz Hero Mission Critical Method™ — a proven framework to diagnose what’s working, uncover what’s missing, and deliver the strategies and systems you need to grow with clarity and confidence.

The Biz Hero Mission Critical Method™

Our proprietary process begins with the Mission Critical Method™ Assessment — a strategic framework designed for clarity, prioritization, and momentum. Paired with our ABCs Matrix™ diagnostic lens, we pinpoint exactly where your brand, marketing, and development efforts are aligned (or not), so you stop guessing and start scaling.

From there, we create your Biz Hero Blueprint™ — a customized, actionable growth plan that connects big-picture strategy to ground-level execution. Your blueprint may include:

  • Brand and messaging overhaul

  • Marketing calendar + campaign strategy

  • Sales funnel and CRM optimization

  • Strategic content planning

  • Referral and partnership program development

  • KPI tracking + leadership/team alignment

  • And more

Our approach has helped clients generate over $25 million in revenue, secure six- and seven-figure partnerships, and reclaim dozens of hours per week through smarter marketing and development systems.

Industry Expertise

While we serve clients across many sectors, we have deep experience in:

Ready to grow your reach, revenue, and impact?
Whether you’re scaling or building a brand that puts people and planet first, we’d love to learn more about your goals. Send us a message to share your needs, and let’s schedule your complimentary discovery call to explore how the Biz Hero Mission Critical Method™ can help you get there faster.

  • Helping solar installers, energy efficiency providers, and clean tech innovators with marketing and sales alignment, brand positioning, MarOps and marketing strategy, referral and partnership program development, lead generation campaigns, SEO-driven content marketing, and communications systems that free you to focus on your highest-impact work.

  • Supporting architects, contractors, and design-build firms with client acquisition strategies, marketing and sales integration, SEO-optimized content, partnership development, lead generation, MarOps, and marketing systems designed for sustainable success in the competitive high-performance building market.

  • Partnering with SaaS platforms, app developers, and hardware innovators committed to social and environmental responsibility, delivering go-to-market strategies, investor and partnership outreach, sales enablement systems, SEO-rich content marketing, and scalable marketing operations to grow revenue and impact.

  • Collaborating with holistic practitioners, health educators, wellness product brands, and fitness leaders to create authentic brand positioning, multi-channel marketing strategies, and growth systems that connect with the right audiences. Our work includes event promotion, lead generation, sponsorship and partnership program development, fundraising campaigns, and community engagement strategies that expand both reach and revenue.

  • Guiding artists, arts nonprofits, and creative entrepreneurs to grow their visibility, funding, and audience engagement. We develop integrated marketing strategies, brand storytelling, and digital campaigns alongside development-focused services such as grant consulting, fundraising strategy, sponsorship outreach, partnership building, and program promotion — all designed to create sustainable impact and revenue growth.

  • Partnering with organizations advancing environmental justice, community development, equity, and other critical causes to deliver both marketing and development results. Our services include integrated fundraising and marketing plans, donor cultivation systems, grant consulting, advocacy campaigns, SEO-driven storytelling, high-conversion digital campaigns, and MarOps — all built to strengthen your mission, attract resources, and mobilize supporters.

Do Good. Grow Well.