Building Businesses That Amplify Impact, And Revenue
At Biz Hero, we help mission-driven leaders turn vision into impact with clarity, strategy, and sustainable growth.
We partner with entrepreneurs, businesses, nonprofits, and institutions that believe organizations can be a force for good—when it’s built intentionally. Through proven frameworks, hands-on support, and human-centered strategy, we help leaders and their teams grow without losing what matters most.
Our Mission:
Purpose Meets Precision
We believe business should be designed with integrity, creativity, and care.
Biz Hero exists to help organizations align mission with execution—so growth feels grounded, not chaotic. Our work supports entrepreneurs, businesses, nonprofits, and institutions as they build resilient systems, make confident decisions, and scale in ways that serve both people and purpose.
Our approach blends strategy and storytelling, structure and creativity—meeting leaders where they are and helping them move forward with clarity.Leadership & Vision
Johanna Patrice Hagarty (JPH) — Co-Founder & Chief Executive Officer
I’m Johanna (JPH), your behind-the-scenes partner in building a business that doesn’t just look good—but actually works.
I’m the primary strategist and client-facing lead at Biz Hero, guiding organizations through moments of growth, transition, and transformation.
For over 15 years, I’ve supported founders, nonprofits, and purpose-driven brands across sectors, including renewable energy, technology, mental health, and the arts. Together, we’ve generated more than $500M in qualified leads, secured millions in funding, and built mission-aligned campaigns and partnerships that last.
My path into strategy didn’t begin in boardrooms—it began backstage. I started my career working with artists and cultural institutions, opening venues, marketing local Arts Councils, and collaborating with musicians such as John Paul Jones (Led Zeppelin), Trey Anastasio (Phish), Macy Gray, and Bootsy Collins (Parliament-Funkadelic).
That creative foundation shaped how I approach business: as a craft that blends storytelling, relationship-building, and rigorous structure. After experiencing firsthand how scattered effort can lead to burnout, I developed what would become the Mission Critical Method™—a system designed to turn complexity into clarity and growth into something sustainable.
Today, I bring deep expertise in marketing, development, leadership, and communications to help socially conscious organizations cut through noise, align their efforts, and grow with purpose and precision—without burning out the people behind the mission.
Kent Spillmann — Co-Founder & Chief Operating Officer
Kent brings a unique blend of organizational psychology, technical expertise, business savvy, and creative leadership to Biz Hero.
With a degree in organizational psychology, a minor in business, and ongoing studies in engineering and data analytics—including IBM certifications in Data Analysis and Enterprise Design Thinking—Kent combines human-centered insight with a digital and analytical mindset.
His diverse sales background spans everything from cellphones to fire department fundraiser sponsorships, giving him a practical edge in connecting mission-driven businesses with the right people, tools, and strategies to thrive.
He’s also a seasoned professional musician with over 20 years of experience performing on stages with artists like Shania Twain, Larry Keel, Reese Wynans (Stevie Ray Vaughn’s organist), and Joey Williams (guitarist for Ben Harper and the Blind Boys of Alabama). Can you tell, it’s clear there’s a shared love of music and creativity between both founders that fuels their work at Biz Hero.
Kent combines his passion for creative expression with a sharp focus on building organizational systems, driving partnership development, and fostering team growth that’s both mission-aligned and sustainable.
How We Work Together:
Johanna leads strategy, vision, and the majority of client engagement—working closely with leaders on development, marketing, communications, and big-picture decision-making through moments of growth and change. In addition to her client work, she sets the overall direction of the firm and shapes Biz Hero’s offerings, frameworks, and partnerships.
Kent works alongside clients where execution, structure, and measurement matter most—supporting consulting engagements through project management, finance, and data management, and joining client conversations when operational clarity or systems thinking is needed. As Chief Operating Officer, he also oversees the internal operations that ensure the business runs smoothly and sustainably.
Together, we balance creativity and rigor, vision and execution—so organizations don’t just grow, they endure.
This is business for the brave-hearted. Let’s build something better, together.
Why Orgs Choose Biz Hero
Mission-Centered Strategy
We start with purpose—not process—and translate big visions into clear, actionable steps.
Flexible, Hands-On Support
From workshops and diagnostics to fractional leadership, we meet organizations where they are.
Proven Track Record
$150M+ in qualified leads generated, 2,500+ businesses trained, 150,000+ event participants, and consistent results for organizations scaling from 7 to 8 figures.
Simple Frameworks, Measurable Results
Our Mission Critical Method™ organizes strategy into five clear pillars, so teams know what matters and how to move forward.
The Biz Hero Mission Critical Method™
A Framework for Clarity & Impact
Our proprietary approach turns mission-driven goals into aligned, actionable strategies—without overwhelm.
Anchor – Build stable systems and foundations for sustainable growth
Build – Design offers, workflows, and delivery systems that scale
Connect – Amplify your mission and reach the right audience
Develop – Create space for strategy, partnerships, and innovation
Elevate – Strengthen leadership, culture, and team resilience
Whether you’re just starting out or navigating complex growth, the Mission Critical Method™ flexes to meet your organization where it is.
Let’s Build Something Better, Together.
This is business for the brave-hearted.
Let’s take your mission from vision to impact—with clarity, strategy, and action.
— Johanna & Kent
Industry Expertise
While we serve clients across many sectors, we have deep experience in:
Ready to grow your reach, revenue, and impact?
Whether you’re scaling or building a brand that puts people and planet first, we’d love to learn more about your goals. Send us a message to share your needs, and let’s schedule your complimentary discovery call to explore how the Biz Hero Mission Critical Method™ can help you get there faster.
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Helping solar installers, energy efficiency providers, and clean tech innovators with marketing and sales alignment, brand positioning, MarOps and marketing strategy, referral and partnership program development, lead generation campaigns, SEO-driven content marketing, and communications systems that free you to focus on your highest-impact work.
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Supporting architects, contractors, and design-build firms with client acquisition strategies, marketing and sales integration, SEO-optimized content, partnership development, lead generation, MarOps, and marketing systems designed for sustainable success in the competitive high-performance building market.
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Partnering with SaaS platforms, app developers, and hardware innovators committed to social and environmental responsibility, delivering go-to-market strategies, investor and partnership outreach, sales enablement systems, SEO-rich content marketing, and scalable marketing operations to grow revenue and impact.
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Collaborating with holistic practitioners, health educators, wellness product brands, and fitness leaders to create authentic brand positioning, multi-channel marketing strategies, and growth systems that connect with the right audiences. Our work includes event promotion, lead generation, sponsorship and partnership program development, fundraising campaigns, and community engagement strategies that expand both reach and revenue.
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Guiding artists, arts nonprofits, and creative entrepreneurs to grow their visibility, funding, and audience engagement. We develop integrated marketing strategies, brand storytelling, and digital campaigns alongside development-focused services such as grant consulting, fundraising strategy, sponsorship outreach, partnership building, and program promotion — all designed to create sustainable impact and revenue growth.
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Partnering with organizations advancing environmental justice, community development, equity, and other critical causes to deliver both marketing and development results. Our services include integrated fundraising and marketing plans, donor cultivation systems, grant consulting, advocacy campaigns, SEO-driven storytelling, high-conversion digital campaigns, and MarOps — all built to strengthen your mission, attract resources, and mobilize supporters.
