Stop Building from the Bottom Up. Start Leading with Strategy.

Marketing and business growth support designed for visionary founders ready to grow sustainably—without burning out, selling out, or hiring a full-time team.

You’re doing a lot.

Visionary Work.
Creative Work.
Leadership Work.

And behind the scenes, you’re also managing emails, client onboarding, social media, launches, community-building, and a dozen tech tools you half know how to use.

Your business has traction—but it’s starting to feel like it’s running you.

The messaging isn’t quite landing. The client pipeline feels unpredictable. You’ve got too many tabs open—literally and metaphorically. And it’s hard to know what’s actually moving the needle.

Maybe you’ve tried hiring freelancers, or a coach. Maybe you’ve taken courses, followed the marketing “shoulds,” or even tried to DIY a strategy plan.
But you still feel like you’re improvising. You know there’s something deeper missing: a clear, custom plan for growth that doesn’t require you to hustle harder or hire a full-time team.

You’re not wrong.
Most solopreneurs hit a point where passion alone isn’t enough. You don’t need another marketing guru yelling at you to niche down. You need a mission-aligned strategy that supports your capacity, vision, and values.

You are probably asking yourself:

* How do I grow this without sacrificing my energy, ethics, or creative spark?

* Why does my marketing still feel reactive or disjointed—even though I know what I do matters?

* How do I get out of feast-or-famine mode?

* Why does getting support always feel like more work instead of less?

* How do I scale sustainably without selling out—or burning out?

Meanwhile, you’re repeating yourself in emails, launching on hope, storing your products in your laundry room and patching together strategies from free webinars that were NOT designed for you.

You don’t need a full-time hire you have to manage—

or more noise in your inbox.

 You need a strategic partner who understands where you’re headed and can help you build a business that reflects your values and delivers results.

That’s where we come in.

We offer flexible strategic support for solopreneurs and small teams, including:

  • Fractional Marketing Leadership
     Clarify your message, simplify your content plan, create foundational marketing assets and align your marketing with your mission.

  • Strategic Development Support
     Build your referral network, identify aligned partnership opportunities, and design a growth path that feels good.

  • Founder Coaching & Consulting Intensives
     When you don’t need long-term support—but need a strategic partner to cut through the noise and co-create a plan that works.

You don’t have to do it all alone.
You just need the right structure—and the right strategy—to grow in integrity.

How we diagnose and deliver:

Every engagement starts with our proprietary Mission Critical Method™ Assessment — a simple but powerful framework designed to identify where you’re out of alignment and what you need to move forward with clarity, capacity, and confidence.

The Mission Critical Method™ (MCM™) is grounded in deep strategy but visualized through our upside-down triangle—because we believe the traditional business pyramid doesn’t work for founders like you.
You’re not building from the top down or bottom up. You’re building from the inside out.

We pair the MCM™ with the ABCs Matrix™, a diagnostic tool that pinpoints what’s working, what’s missing, and where you’re stuck—so we can stop spinning and start scaling with soul.

Then we build your Biz Hero Blueprint™ — a customized strategy that connects your vision to practical, doable next steps.

Your plan may include:

* Marketing plan, messaging refinement, or content strategy

* Offer clarity and pricing alignment

* Lead generation or referral strategy

* CRM or back-end system clean-up

* Light-touch launch or campaign planning

* Partnership, pitch, or podcast outreach

* Business Coaching packages, and more!

Who is this for?

This service is ideal for:

* Solopreneurs and founders earning $50K–$1M/year

* Creative, holistic, or mission-driven entrepreneurs who want to grow with integrity

* Coaches, consultants, service providers, or micro-agencies

* Leaders ready to step into strategy without hiring a full-time team

Sales & Funding Growth

  • Increased sales by 110% by clarifying offers and aligning pricing

  • Secured six-figure investment in second-round growth funding for a social enterprise

Results.

Proof that strategy works without selling out:

Marketing & Visibility Wins

  • Grew social media engagement by over 8,000%, turning dormant followers into paying clients

  • Increased website traffic by 389% within the first year post-launch

  • Landed speaking, podcast, and partnership opportunities that expanded visibility and trust

Operational Efficiency

  • Streamlined backend systems to save 10–15 hours/month through automation and simple structure

  • Designed lead funnels that consistently attract aligned, high-converting inquiries

See how Biz Hero Founder Johanna helps mission-driven clients grow with purpose.

  • “Words cannot express how grateful I am to have found Johanna. What I appreciate most is her desire to really get to know and understand her clients, and provide solutions tailored to fit their specific needs, goals, and personal preferences.”

    -A. Phillips, Founder of Amp’d Designs, a Branding and Website Agency

  • “Johanna is amazing. So knowledgeable, eager, kind, skilled and current in the marketplace. I deeply value her time, her guidance and support. I'm excited to continue our work together."

    K. Flemming, Founder of Majestic Unicorn, a Therapy Practice and Digital Postpartum Program

  • "Johanna is supportive, encouraging, and solutions-oriented. I also appreciate her warmth and humor. I am so grateful for this opportunity."

    - C. Kempson Founder and Executive Director of Centered Resources a Disability Led Consulting Firm

Why Partner with Biz Hero?

Too many founders and solopreneurs feel like they’re doing everything—and still not gaining traction.

The message isn’t landing. The marketing feels like a guessing game. Sales, donations, or funding are inconsistent. And even with a mission that matters, growth feels out of reach.

We’ve seen it time and again—and we know how to fix it. With 15+ years of experience guiding founders across sectors, we bring the clarity, structure, and strategic storytelling needed to turn scattered efforts into focused, values-driven momentum.

What Sets Us Apart

  • Cross-sector expertise across business, nonprofit, and development ecosystems

  • Human-first leadership grounded in psychology, communication, and systems thinking

  • Interdisciplinary training blending traditional and modern approaches—from psychology and organizational leadership (Yale, Stanford) to digital marketing and influencer strategy (JB Media Institute, BossBabe, and more)

  • Trusted by mission-driven clients including B Corps, solar companies, nonprofits, and creatives

  • A fierce belief that doing good and doing it well isn’t a contradiction—it’s the strategy

Results That Speak for Themselves

  • $25M+ in revenue generated for businesses, nonprofits, and entrepreneurs

  • $150M+ in MQL’s generated for entrepreneurs, and businesses

  • 2,500+ small businesses trained, coached, and supported

  • 150,000+ participants reached through self-produced events

  • 110% sales growth for a social enterprise client

  • 65% year-over-year revenue increase for a mission-driven business

  • 8,000% increase in social engagement for a creative brand

Got Questions?

Not sure where to start? Let’s talk it through.


Send us a note with what you're working on, and we’ll help you find the best next step.