Stop Building from the Bottom Up. Start Leading with Strategy.
Fractional CMO + CDO support for mission-driven companies ready to scale without the cost or risk of a full-time hire.
You’ve hit a ceiling.
The internal team can’t keep pace. Your marketing and business development efforts feel like a money pit. Growth is happening—but it’s messy, reactive, and unstructured.
You’re under pressure to deliver: sharper messaging, more qualified leads, better conversions, streamlined ops, and stronger positioning. Maybe you’re juggling freelancers, a junior team, or an overstretched manager, while marketing or partnership outreach stalls and your pipeline stops flowing.
You might’ve even posted the job—Chief Marketing Officer, Director of Development, Outreach Coordinator—only to be told it’s impossible to fill at your budget. Or worse, you hired... and ended up with someone you couldn’t trust, who defaulted to execution, couldn’t connect big-picture strategy, or didn’t understand your business at all.
You’re not alone. Most mission-driven businesses stall here—not because they lack talent or passion, but because they’re operating without a Mission Critical plan.
And hiring the wrong full-time leader doesn’t just cost salary. It costs trust. Time. Traction.
That’s why we offer fractional leadership for mission-driven businesses that need clarity, strategy, and execution—without the overhead.
You are likely asking questions like:
* Do we need a CMO, Director of Marketing, or Outreach Coordinator?
* How can we make our marketing feel more strategic instead of scattered and reactive?
* Why does referral or partnership outreach feel like an afterthought—when we know sustainable businesses are built on those relationships?
* How can we create a growth pipeline that doesn’t dry up every quarter, or get our sales and marketing teams on the same page?
And while those questions swirl, the team’s improvising. Deadlines slip. Revenue plateaus. Internal energy turns anxious, not aligned.
You don’t need another contractor.
You need an executive who knows how to grow a mission-aligned business.
That’s where fractional leadership comes in:
Right-sized.
Cost-aligned.
Built to move fast, align teams, and deliver results.
We step in as your:
Fractional CMO – Chief Marketing Officer: Setting marketing strategy, guiding your team, and leading execution with a metrics-backed approach.
Fractional CDO – Chief Development Officer: Driving business development, partnerships, and revenue-generating strategies.
Fractional Director of Marketing or Development – For businesses who need mid-level support and hands-on leadership.
All fractional roles are tailored to your team, capacity, and revenue goals—and designed to move your business from tactical chaos to strategic momentum.
How we diagnose and deliver:
Every engagement begins with our proprietary Mission Critical Method™ Assessment — a strategic framework built for clarity, prioritization, and momentum. The Mission Critical Method™ (MCM™) is visually represented by an upside-down triangle, because we believe in flipping the script on traditional business structures: mission at the center, impact at the top.
Our approach has helped clients generate over $25 million in revenue, build six- and seven-figure partnerships, and reclaim dozens of hours each week through smarter marketing and business development.
We pair the MCM™ Assessment with the ABCs Matrix™, a diagnostic lens that reveals what’s working, what’s missing, and what’s misaligned—so you stop guessing and start leading with precision.
From there, we build your Biz Hero Blueprint™ — a customized plan that connects big-picture strategy to ground-level execution.
Your plan may include things like:
* Brand + messaging overhaul
* Marketing calendar + campaign strategy
* Sales funnel + CRM optimization
* Strategic content planning
* Partnership or pitch development
* KPI tracking + leadership/team alignment and more!
Who is this for?
This service is ideal for:
* Mission-driven businesses doing $250K–$25M/year
* Teams in transition (new hires, restructure, post-funding)
* Founders ready to delegate marketing + growth leadership
* Orgs needing a strategic growth plan before hiring full-time
Results.
Our clients have:
* Grown revenue by 60x in 90 days
* Landed six-figure deals from new strategic partnerships
* Rebuilt messaging that unlocked funding + sales
* Reorganized marketing ops to save 20+ hours/week
* Generated over 100 million dollars in MQL’s
* And more!
See how Biz Hero Founder Johanna helps mission-driven clients grow with purpose.
Why Partner with Biz Hero?
Too many mission-driven founders and teams feel overwhelmed, scattered, or stuck.
Their message is unclear. Their marketing feels disconnected. Their sales are unpredictable. And despite working hard, growth stalls.
We’ve seen it hundreds of times—and we’ve helped turn it around.
With 15+ years of cross-sector leadership, we bring the strategic clarity, systems, and storytelling needed to move from confusion to confident, values-aligned growth.
What Sets Us Apart
Cross-sector expertise across business, nonprofit, and development ecosystems
Human-first leadership grounded in psychology, communication, and systems thinking
Interdisciplinary training blending traditional and modern approaches—from psychology and organizational leadership (Yale, Stanford) to digital marketing and influencer strategy (JB Media Institute, BossBabe, and more)
Trusted by mission-driven clients including B Corps, solar companies, nonprofits, and creatives
A fierce belief that doing good and doing it well isn’t a contradiction—it’s the strategy
Results That Speak for Themselves
$25M+ in revenue generated for businesses, nonprofits, and entrepreneurs
$150M+ in MQL’s generated for entrepreneurs, and businesses
2,500+ small businesses trained, coached, and supported
150,000+ participants reached through self-produced events
110% sales growth for a social enterprise client
65% year-over-year revenue increase for a mission-driven business
8,000% increase in social engagement for a creative brand
Got Questions?
Not sure where to start? Let’s talk it through.
Send us a note with what you're working on, and we’ll help you find the best next step.